CMOs leave their jobs more often than CFOs and CTOs
About 22 of every 100 US CMOs left their role and company in 2024, against about 16 of every 100 CFOs and CTOs.
CMOs leave their jobs more often than CFOs and CTOs
About 22 of every 100 US CMOs left their role and company in 2024, against about 16 of every 100 CFOs and CTOs.
CMOs left at a rate 29% to 44% higher than CFOs and CTOs in every year from 2022 to 2025.
In 2024, 22.2 in 100 CMOs left, against 15.7 CFOs and 15.4 CTOs.
The gap goes back to 2019: on average about 30% higher than CFOs and 35% higher than CTOs.
Figure 1
CMOs left more often than CFOs and CTOs in every year from 2022 to 2025
Exits per 100 executives holding the title that year, US
Source: Live Data Technologies data. The newest months are still being recorded, so counts are a floor.
Do CMOs leave faster than other executives?
Yes. About 22 of every 100 US CMOs left their role and company in 2024, against about 16 of every 100 CFOs and CTOs, according to Live Data Technologies data. CMOs left at a rate 29% to 44% higher than CFOs and CTOs in each year from 2022 to 2025, and the gap goes back to at least 2019.
How we counted
People holding a US-based chief marketing, chief financial or chief technology officer title, counted each year. An exit is a person leaving the role and the company, whether they retired, were let go or took a role elsewhere. Promotions and moves inside the same company are not counted, and the data does not show why someone left. Rates are exits per 100 people holding the title that year. Earlier years are not charted because Live Data's coverage was smaller then, and the gap between roles stays comparable across years. Counts are people Live Data tracks.
Where it was used
The CMO Club, 6 Oct 2026: CMOs Keep Leaving at Higher Rates Than CFOs and CTOs, by Paul Hiebert.
Want this cut for your own companies or your story? Request data
About the data
People holding a US-based chief marketing, chief financial or chief technology officer title, counted each year. An exit is a person leaving the role and the company. Promotions and moves inside the same company are not counted. Rates are exits per 100 people holding the title that year.
How to cite this
Alex Hamilton
Head of Insights, Live Data Technologies
Alex leads Live Data's in-house analysis of workforce trends. He studied economics and worked in economic research at the Financial Times and in insights at Dealroom.co. His analysis has been covered by The Wall Street Journal, Bloomberg and Business Insider.
With
Lenny's Newsletter
The Pragmatic Engineer
Product Growth
August 2026