Roles and skills

Marketing engineer is a rising role in tech

Tech firms had 75 people titled marketing engineer in July 2026, up from 49 a year earlier and the most since at least 2020.

Alex Hamilton

2 October 2026

July 2025 to July 2026: 49 to 75 people, up 53%.

The previous high was 58, in 2022.

The rise holds on a stricter definition, listed tech industries only: 42 to 63.

Figure 1

Marketing engineers at tech firms jumped in 2026

People titled marketing engineer at tech firms, worldwide, each July

Source: Live Data Technologies data. The newest months are still being recorded, so counts are a floor.

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How we counted

People whose title is marketing engineer, with senior, lead, founding, AI or growth prefixes, at software, AI, internet, marketing and IT services firms, worldwide, counted each July. The title's older meaning, sales engineers at equipment and chip makers, is left out. Counts are people Live Data tracks.

Where it was used

Marketers Are Rebranding as 'Engineers' to Survive the AI Era, The Wall Street Journal, Sep 2026. By Katie Deighton.

GTM engineers: who becomes one and where they come from. Most marketers who move into an engineer role now become GTM engineers, not marketing engineers.

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About the data

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Source: Live Data Technologies

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Alex Hamilton

Head of Insights, Live Data Technologies

Alex leads Live Data's in-house analysis of workforce trends. He studied economics and worked in economic research at the Financial Times and in insights at Dealroom.co. His analysis has been covered by The Wall Street Journal, Bloomberg and Business Insider.